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To sign your website entries, "Give women incredible pleasure, David Shade" and make a living dispensing pulling advice, takes, well, balls. Way back when, though, this seductionist had no idea how to get the ladies.

"I used to have all the wrong beliefs..." says David Shade, "That women had all the power and they had to be talked into having sex. I married a woman who wasn't right for me, only because of her looks. I knew that I deserved better, I just didn't believe in myself enough to think I could find it. After eight years of marriage, she left me for a bad boy. I was defeated and alone.

"The first thing I did was assume responsibility. I read everything I could about relationships, psychology, the lot, and devised methods for choosing women wisely. I began calling women in personal ads: recently divorced, aged about 30. I became very good at establishing emotional bonds: women need to feel a connection before they can feel free to continue further.

"For many of these women, they no longer felt sexual. They didn't even fantasise and their exes were bad in bed. Many of them had affairs with exciting lovers, and would tell me how much their lover turned them on. Because they didn't know me, they were very open.

"I would ask them what they really wanted in a man and they didn't really know; they just knew what they wanted to feel. And because they had rapport with me, those feelings got associated with me on a subconscious level. Then I'd move the conversation in a romantic direction. When they were basking in romantic feelings I would then move things in a sexual direction. Within minutes, we'd be having phone sex.

"In my evenings I was running a phone sex line for women. On the weekends I'd go to clubs and meet women, but there was a problem. On the phone I was giving women orgasms, but it was not happening as consistently in person. Then came two memorable moments.

"First, I was dating a 22-year-old who had never had an orgasm, and I couldn't do it for her either – so one night I just took my time finding what would feel good for her. It worked. The second was when I upped the detail in my usual phone sex narrative. I was on to something.

"I'm proud of myself now. You just need to start by getting the right knowledge. If you do that, you can make virtually any woman fall hopelessly and madly in love with you."

Learn more at masterful-lover.com