endlesspursuit....................

It is an endless pursuit. I always look for solutions, while I'm scared to question. It is a pursuit to perfect happiness without trying to be happy. It is an endless pursuit to perfection without improving. It is just sometimes a mindless chase, no more than an endless pursuit
............Sometimes living a myth, often a reality. Looking away from what simply doesn’t please me. I am my own person. I’d love people to love me but easily I’m not everyone’s favorite but who cares, those who matter still like me. Or is it the other way round? Highly opinionated!! I am one of those who are always in love. If love was a commodity (is it not?), I would undoubtedly consume it the most. I live in my dream world, yet have my feet firmly on the ground. Contradiction? Well, that’s me! I always have a long list of To-Dos, accomplishing much as I go along but I still have a long way to go before I call it a day. But I would hate to cook. I suffer from a compulsive disorder to be "orderly" and clean. I can live on chocolate. I love food but am just not fussy about it as long as it looks good. I constantly need new things to keep me interested. I love talking to myself, specially in the dark. I want to learn to play the piano and ballet. Movie buff! I love to shop. I love big bags and can't carry small ones! I just can't travel light. I have a long way to go before I can call myself successful but i know that I will never be a bygone!!



And then there are the Colas!! While I do maintain that God has his designs in the success of these drinks but still what I can never understand is why is there such a dearth of craetivity when it comes to their advertising! On one hand we have Ranbir and Deepika with Shahrukh in Youngistaan (both the newcomers look cold as ice together and prove once again that few off screen couples can put the screen on fire, anyway, ). The concept lacks depth. It lacks execution. It lacks the pull. What it has is a name (Youngistan, for the uninitiated) and thats it! And then we have Hrithik creating street food stalls out of thin air and giving bechara bachchas something to chew upon (that something happens to be that we dont need a reason to celebrate with Coke or something in that vein). And we have Akshay Kumar in Thums Up almost killing himself and the girl next to him due to his love (unger, passion, whatever) for a bottle of Thums Up. While I wouldn't say that this ad would encourage mass behavior but still the creative professional should simply be sacked for the rather pathetic job!! And we also have the 'bina guthali ka aam' just to spread some colour.
Cola advertising seems to digress ever so often. My dear friends, what is the brand promise? Why would Coke move away from 'little drops of joy' to junk-like street food (pun intended). If your answer is 'to appeal to the common man', then go back and get Aamir to redo the paanch series!! (please dont have him in the stupid mindless waiter in the train getup). We dont need our heroes to climb over walls and create havoc in the city traffic departmnet to drink Coke/Pepsi/Thums Up.
Really, we need a break from this. And to think, summer hasn't even started!!